Howdoo

The idea behind Howdoo

Howdoo aims to become a messaging and social media platform incentivizing and rewarding value-driven social engagement, bringing people and communities together. The team behind Howdoo has the ambition to provide a safe and reliable platform for its users to do all the things they love with social media while retaining total ownership over their data.

POC & POT

POC stands for Proof of Contribution. Each user and community member will have a Proof of Contribution rating. This POC score will define the permissions, access rights and entitlement to community earnings defining how you can interact with the platform. Proof of contribution (POC) and Proof of Trust (POT) is where μDoo tokens reflect the participation of individual users, and their share of all advertising rebates. The amount of μDoo granted will depend on the node operator’s Proof of Trust score, which is designed to only reward node operators who achieve sustained node availability of at least 95%.

Regulate advertisement

Howdoo users will be able to decide for themselves whether they prefer to not have any advertising, or to accept advertisements in return for payment. The goal of the Howdoo team is to compensate the content producers by monetizing the attention of the users of the platform. Regular users will also be able to earn advertising rebates through their communities.

DAC

The goal of the Howdoo team is to create a platform where all participants are financially motivated to behave responsibly and share value with each other. Any user will be able to set up a decentralized autonomous community (DAC), allowing for private groups or open collections of likeminded people. An administrator/moderator will initially be able to set the parameters to move forward. The objective of the platform is that the communities will eventually be self-moderating.

μDoo token

The μDoo token is the currency for advertising on the Howdoo platform, advertisers are required to own μDoo for funding their campaign activity. The μDoo token also is the mechanism for rewarding both the users for engaging with featured content and content creators for the traffic they generate. The token is currently hosted on the Ethereum blockchain and the Ethereum smart contract platform will be used to program the rewards given to the participants.

Summary

Facebook and other social media platforms are based on the exploitation of their users’ personal data where Howdoo wants to put users back in charge. The fundamental principle behind the Howdoo ecosystem is that all participants should be financially motivated to behave responsibly and share value with each other. The Howdoo project can be seen as mechanism to monetize the attention economy, where human attention is seen as a scarce commodity, hence participants are rewarded for allocating their attention.

More information about the project at howdoo.io