Thanks for all of that. It makes sense that people find curating their own food more appealing than buying it from supermarkets.

I remember working in a fruit and veg supplier, a long time ago, and was loading a bin of Granny Smith apples on a truck. My boss pulled me aside and told me I had a bin of Jonathan’s, but they were completely green. Turns out they pick them about six months in advance, spray them with some chemical and let them ripen in the cool room.