That's a great attitude and you're absolutely right, selling directly to the people that will be consuming your produce is by far the most rewarding. We've had people tell us they're 'addicted' to our greens. Can't tell you how good that made us feel.

As for the restaurants, there's a lot of charlatans out there claiming to be all about farm-to-table and at the end of the day they're buying 99% from the big distributors.