I've been amazed to see Hive Rally car several times now, in WRC Croatia and in local international rally, logins are a bit difficult indeed, it's not difficult, but it's not a straight on login like other web2 pages are used to be

Today less and less people are into adds, not only web2 to web3 is a big change, but people changed in this times. addblockers, paid subscribtions to have no adds etc

I believe it will definitely catch on, when asking people around me about web2, web3 they didnt even catch that part happening, or mentioning just coin or crypto related, there is still a huge 'scary' feeling for them