I'm a he, by the way. LOL
But yeah, your comment reminds me about the docu Half the Sky where they were talking about how if you gave money to the men of many struggling families, often they would spend it on comforts like cigarettes or alcohol or sweets and the family wouldn't be any better off; but if you gave it to the women of the family, they sent their kids to school, invested in their business, repaired their house, or made a savings account. There's a real social difference, I think, that of course isn't universal but does count for something. I mean, I know plenty of spendthrift women and frugal men, but there's probably something about society that leads to that norm that it's often the other way around.
I have NO IDEA why my default thought with your profile is that you're female. Consider it a compliment. 😆 But sorry. Only sorta not sorry. 🤣
Half the Sky is an amazing doco, to be sure. I'm a fan. I think in marketing of ANY product (not just Hive) we tend not to appreciate the different motivations the various genders have. If we're looking for consistent Hivers who STAY and work on their side hustle for long term gain, marketing data would suggest we need to be considering the female trigger spots far more.