The business is tough for people to wrap their heads around because it's new. Showing it off, in action, is so much easier.
And I appreciate those 'official' marketing efforts, even supported the proposal. There are many ways. He's doing one, I'm pointing out another. No need for one way and not the other. Even word of mouth on the streets is cool.
I've tried this with my family and some friends, without any success, that's quite frustrating but I guess that I'm not an influencer even in my close relationships 😅.
Blockchain and crypto has a lot of bad reputation and the goverments are doing it well frightening people, you can say them that this should be the next revolution, or you simply say them that you can earn just commenting, no argument seem to convince them. Enough with my sad story.
Even something going viral is no easy feat. The chances are slim to none though if the context of the content only makes sense to those within these walls. And yes, crypto has a bad reputation among those not involved, almost by default. But everyone understands entertainment/information/whatever. Giving the consumer hands on experience using blockchain and crypto by offering them something they're familiar with makes them more comfortable, rather than bombarding them with sales pitch, technical mumbo jumbo, and promises that sound like you're selling jars full of air instead of just jars.