Educating users is included in the proposal. They will be creating materials that educate the user on basics. I didnt put up that slide. Anyone interested in going through the whole proposal, its about 80-90 slides, can DM me.
The community will play a part in retention but if Im going to mention one channel... creating mailing lists and email marketing will play a big part in that.
Influencer marketing first goal is onboarding influencers, having them create their communities here. etc.

So if your proposal is successful my advice is to think about the expectations that are set by the text of the marketing so that users are both excited and are here for a reason that is more permenant and not something that is dependent on others or fluctuating like the price of hive

Im glad you pointed to this. Rewards will ofc be mentioned indirectly, but rewards will NOT be the primary marketing message. The focus will be ideologically and interest based.

I would also very much like one of you guys from Peakd to join in a call if this passes with Ignite and give them your thoughts. The more feedback they get the more precise the messages will be.