I think new users might be leaving simply because their expectations of the money they think they'll make isn't what they have gotten. Hive is a whole new adventure and people especially new users needs patience, time, making attempt to know how the system works. That's why I don't sell hive using the promise of rewards alone to people. It's of course better now. Distribution of reward isn't as bad as it use to be on steem but then people needs more effort and patience.