I think the problem is the creation and presence of diversified apps, for different purposes, based on the blockchain. This would increase the use of blockchain itself. There are too many apps that allow us to do only one thing, hook up to the blockchain and allow us to post, to make our blog. But not all users are bloggers. Not all users feel the need to write down their thoughts. It is not the bearers even the fraction of cents that they can earn (potentially). It's all based solely on the blog and microblog. We need apps of other kinds, distributed on the stores.
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We need to not be relying on one app/dapp for the primary uses of Hive, so that diversity is good. If people don't want to blog they can play games or trade to earn. Some are spending their crypto and getting cashback. Hive can't do everything, but it can be an option for many.
An internet browser like Brave (Bat token)? A pedometer app with prizes and tournaments for rewards? An app to learn languages, with prizes for passing levels? An app for crosswords and puzzles, with prizes for completing games and tournaments?
No browser that I know of except for the one in Keychain. @Actifit and @Strava2Hive let you log activities. Kryptogamers for puzzles.