You might think Hive lacks marketing. Sure, we have (had?) a DHF to "do marketing." And sure, the last hardfork had no press release. You might jump to the conclusion that @lordbutterfly failed to do a press release about HF25. But that's not the case.
It wasn't @lordbutterly's job to write that press release. Whoever wanted to do it could have submitted it and as such, would have been released.
Nobody did.
That's not on @lordbutterfly.
For now, Hive's main marketing strength is being under the radar. Of course, I'm being tongue-in-cheek. It's not a strength to suck at marketing. But I still think it's good to recontextualize the failure as a strength, if possible.
So here's the question. Was it on @blocktrades to write the press release? Well, maybe not him personally. But it was his team behind most of the changes, right?
I would contend that strictly speaking, it wasn't on @blocktrades, as such. It wasn't on anyone.
That's the point. This is a decentralized project. Even in a centralized structure, the development team is not in charge of writing press releases.
In a centralized structure, whoever is in charge might request copy from the development team. But they wouldn't expect that the development team originates the press release. Developers are nerds. They lack these skills.
In fact, let's go around the horn to see who should have written the press release. Let's start with the top 10, by stake:
- @freedom - Last I checked, we don't know who this is.
- @blocktrades - Busy with development team.
- @darthknight - Hardly ever posts.
- @theycallmedan - Busy with 3speak.
- @mottler - Never posts.
- @alpha - Never posts (probably @blocktrades).
- @encrypt3dbr0k3r - Busy streaming; see: @odbc
- @adm - Hardly ever posts.
- @jamesc - Hardly ever posts.
- @newsflash - Hardly ever posts.
Not those nerds, I guess.
So we're left with being under the radar again. It has its advantages. Steem was under the radar for a while, then it wasn't. That's what lead to Hive. Hopefully, that doesn't have to happen again, next time.
While we're under the radar again, we can gather up the true believers in this space. We can strengthen our defenses. Maybe it'll take another four years until someone realizes what Hive is really doing.
When you're under the radar, it's too easy for folks to take sides and fight over stuff. We have enough drama right now. But what are "they" going to write about? "Oh, custom_json isn't there yet, there's no error handling." Or. "Hive code names are stupid!" Really? Who cares about all that? No one cares.
The only way to get on the radar when you don't otherwise have the "rank" is to attack. We don't need that kind of notoriety. And at rank #188 or so, we don't deserve to claim that anyway.
On the other hand, do you really think Hive is going to fail?
No, for the moment, we're staying under the radar and that's good.
You have a good point, but face it: It's easy to talk about "Who should write the official news" when a person's got a $10,000+ value Hive account. And even better: They might already be ingrained, connected, and well-known around the blockchain.
Small potatoes who COULD write those articles are sorta living on the sub-suburbs of Decentralized City. There's really no point in writing a press release on my own account because I would feel like a total buttlicker to just write some press release for a website I'm just a "user" of.
Akin to a person writing a press release for Facebook and posting it on their feed.
Wow, 4 likes, huh? I m p r e s s i v e.
I'm just not "involved" enough to bother without feeling like I'd only be doing it to get popular. I'd rather just focus on my poetry and essays. And yes, "involved" in a DPoS blockchain means that I lack the money or real-human-followers to feel like anything I do here actually matters.
If I wanted to play politics and lick butts to get ahead, there are loads of places better than this, right? Like typical corporate. Here, I'd like to think that I can get ahead purely on the merit of my writing and ideas. But I don't think I'll be making a living wage anytime soon, hm?
Spinning negatives into a positive isn't all wrong, and technically, I do agree with most of your points. But there's just a nihilistic aspect to a blockchain that creates such gulfs between rich and poor. Either your vote is worth enough money that people lick your butt, or you want someone else's vote, so you lick theirs. There's really not much middle-ground.
But if ever there is, I'll be sticking around to see it.
I'm a little distracted by the number of times you use that phrase.
Honestly, so am I.
Hahahah, sorry.
At a certain point, I sorta just shrugged and went with it.
Uh, should I edit my post to be ...cleaner?
It's on the blockchain forever. 😂
I have no regrets.
You are a stakeholder, not just a user! That's the whole point of Hive!
Everyone "owns" at least a small part of the platform, unlike with FB where you are the product.
Yeah, I know, but still, that's the same as being a stakeholder in Facebook stocks or something.
There's still a difference between owning stake and being part of the "High Council."
However, unlike a dirty thing like Facebook, there's still the possibility to reach near the top here. That's why I'm here and write here exclusively!
Wanna join me to do something about this? you seem to be in the same place I am.😎😅
Sure, what do you have in mind?
Since I have already experimented in a quite good successful way, sharing an account posting key to in group collaborate with writing, and posting, I would say, that we can get a couple people around and collaborate on that behalf.
Then we can either use, something like discord or not, to review what each contributes with and correct/comment about what each of us write, until we are all satisfied and then post about.
Rewards wise, I am not sure what to think about. Maybe distributed amount everyone that collaborates, personal accounts. We are in reality trying to bring more clarity/transparency to the community.
We (I can if that's needed) create an account for that matter tonight and we can experiment by talking about what means for an average user, the changes on HF25 fork for example to start with. What you think? If you prefer to have an offline discussion, reach me on Discord.
That's what the beneficiaries aspect is there for too.
yep, but when you have posting key, anyone can change that before posting, so its a gentleman's agreement cooperating using the posting key. So, I have always mixed feelings because I wanna use the as much as possible the blockchain features.
As a last resort, beneficiaries could be controlled using multi-sig, but that would be very hard to work with things. So, sharing accounts is actually something that was never really thought about at this level. Usually what happens between everyone is for people to delegate authority and then there is no need to manually share the private posting key.
Anyhow, I happy to give it a try, since with @atexoras.pub until now its working quite well.
In business, one of the worst things you can do is come out of the gates fast with a great product/service and then not have the infrastructure in place to handle all the business you generate. At that point, not only do you lose a lot of customers, but you create a lot of negativity around your company at the same time. The word of mouth turns sour instead of singing your praises. Hive is in the process of building out that infrastructure. The product is incredible but there is so much more to be put in place to really make this place shine once the masses start engaging. It needs to be ready for when crypto in general starts seeing mass adoption. At that point, between all the tribes and all the different "services" Hive will be able to offer, once people start finding their way here, the platform will explode. Just my opinion but, I like being under the radar at this point. It also doesn't hurt my feelings that I can accumulate at these prices for a while longer.
It’s so hard to actually achieve true decentralization that it’s actually essential to stay under the radar while that occurs.
@theycallmedan has written about this and he is 100% right.
There are so many forces that will try to centralize a high profile project, especially when it is DPoS, that a project needs many years of spreading of the stake and building community before it can safely become high profile while maintaining decentralization.
And then there's this:
In this video, Mark Dice claims there's a media group that "blesses" certain projects and ignores others. By definition, Hive would be in the ignored category.
Now, you can claim that Mark Dice is off his rocker. I'm fine with that characterization. I see him as an entertainment youtuber that can catch me up on certain topics.
Do we throw out everything Mark Dice says and therefore there's no shadowy group behind all of the popular social media sites? That's fine.
There's a middle-ground stance. There's no literal shadowy group. But there's a market tendency that looks exactly like it.
River Phoenix is controlled opposition. He's known about Hive since forever but likes to play the dummy like he's supposed to.
Humanity needs to stop gambling with crypto on Chinese exchanges and actually support REAL PROJECTS with their funds. But, "greed is good" as Gordon Gekko likes to say and the majority of the sheep agree with him.
We shall reap what we sow.
Even @timpool has an account on Hive. Though, it's possible he doesn't know it because he created it on Steem and didn't notice that fork.
But instead of looking into decentralized solutions, he'd rather build his own platform. Not only that, but @iancrossland (from Minds) is also on Hive. These folks border on controlled opposition, bigtime.
Reach him and get him to understand the realized value is like a simple task many could try to achieve... maybe a bounty for these will actually be a great game. WIN-WIN situation?
In everyone that's on HIVE sense, ANYONE can do marketing about any previous or upcoming HFs... its a "no-one" responsibility in fact, and at the same EVERYONE's responsibility.
That's because every code change is public, hence it makes sense for external reviewers/marketing to be organized outside of the development team.
If we were a business (which undertakes hidden agendas and strategy as part of the marketing plans/objectives) then yes, it would be the developing team group that would need to provide the "enough" materials for the marketing of the HFs to take place by however should take that task.
On the other side of the coin, I think the main reason that does not happen naturally is simply because of the false perception that is not going to get high value from the HIVE community (or not enough for that matter, for the work being done), hence no-one really takes the seat/job/responsibility.
I would very much like to form a group of people that could get together every now and then (monthly maybe) and find topics or information provided by the core dev team to be "prepared" for announcement.
Enjoy. 😉
https://gitlab.syncad.com/hive/hive/-/releases
Ah... I like when people point out my daily journal... as a reference for my daily reading. 😎
You're not joining? :(
😋
Seriously, I do still think it will be something ridiculously explored in the due time... I am paying attention to anyone seeking either help or advice on trying to write something about it. Consultant kind of thing, maybe! I call it deja vu!
For free of course... but if an additional contribution is involved, will be done in a magical time of course... =)
Now, really seriously, I wish to find (as a dream) the magical team that can do these kinds of things. Even on my real job. Hence I will make always an effort on driving a bit of motivation when I can, towards the people that I think could do this kind of reporting/marketing. We need someone that knows the public and has connections.
Where are you this person...
Those big accounts have the most to gain from Hive going viral. If it went back to a couple of dollars they would be laughing, but maybe they are happy with the status quo (or they like Status Quo). Only a couple of them are actively working to improve the platform.
If someone were to put in the work on getting Hive mentioned in the press then they ought to get some decent votes or other support for it. I've heard some people say that effective marketing may cost more than the community is willing to pay. I just can't believe a couple of hundred other cryptocurrencies are doing better (by market cap at least). Apart from the generic name we must be missing some tricks.
Here's one trick:
So what would it take for people to type
$HIVEmore than 23 times per hour on Twitter? I mean, besides spamming it, obviously.And I literally mean, what would it take? Whatever the frequency currently is, let's say it's once per hour right now, do we really need to organically grow 23 times for that to happen?
There's an in-between, of course. Like, surely we can get to 2 per hour without having to double the active users.
i am sure all of us could find few posts from hive to share on twitter every day. i just have a problem of echo chamber on twitter. could be just my feeling but a lot of hive users on twitter have followers mostly from hive.
I am sure an example of that. i have an account for a long time but started using it when all the JS stuff happened and most people following me are from hive.
but if just tagging it could do anything, maybe it is worth a try.
Yeah, the echo chamber is real.
a Follow for follow bot army could change this really fast :) So we could expand on every topic, and we also could share content to those niches from hive :)
The rewards earned on this comment will go directly to the person sharing the post on Twitter as long as they are registered with @poshtoken.
Automating that could be a way to get banned :) We can generate a fair few tweets around the HiveChat each week, but not all will have $HIVE. Seems my active followers are mostly already on here, so I'm not extending the audience, but I will respond to various people and mention $HIVE if relevant.
We're also fighting against a general ambivalence about crypto and the FUD spread by the financial industry (used by crooks, waste of energy, a scam!).
I'm no marketing expert, but if someone comes up with a strategy I will help where I can.
We can 10x the number with a simple API connection to Hive. So every time we post on hive, it gets also shared on Twitter with the #hive.
Autoshare for the win :)
I could set up some retweet/like bot for #hive with some accounts in it.
Do you believe that's good for decentralized stake distribution adoption? Or lack of attacks from governments/big tech companies?
I think slow growth away from VCs is better long term, what do you think is the advantage of remaining under the radar?
Oh, you mean what is the actual benefit of staying under the radar? Yeah, I didn't really go too deep into that. I did mention, building up defenses. For example, delayed influence, which was a very early feature. I'm not sure it was actually needed, but it's there.
Also, witness vote decay, which will only actually take place a year from now. But it's better late than never.
Both of these slightly undermine Hive Power, which I consider generally bad. But they undermine Hive Power very little, with a possible upside of strengthening the platform.
And now we get to play around with the HBD peg in a new dynamic. If they can pull that off before popularity, that'd be great. Having any semblance of stability without volume might lead to more core application development.
Congratulations @inertia! You received a personal badge!
You can view your badges on your board and compare yourself to others in the Ranking
Your content has been voted as a part of Encouragement program. Keep up the good work!
Use Ecency daily to boost your growth on platform!
Support Ecency
Vote for Proposal
Delegate HP and earn more
Flying under the radar is the only way to hit the target.
Everything is going according to plan ... I think :-/
It sounds funny and tragic that no one in the developers or "leaders" at Hive has thought to do a press release or at least write something that could easily make it to the big crypto news.
A slow burn is the best way
i can a create token using radiator? I have the idea of decentralized centralize it where I live ! 🌱