Yeah I agree on the ads. Our biggest issue until fairly recently, when a few Hive community members put up their credit cards, was simply not being able to make mainstream social ad purchases. We've had a lot of discussion about crypto ads in crypto spaces but those costs were higher by far than anything else because they cater to the bottomless wallet types of projects.

Our other challenge is we don't have a charismatic founder to build relationships with reporters and personify the chain. We don't do backroom deals. It's improving just through exposure, mostly at events, but its still a problem. It's hand in hand with the onboarding and tracking, which you talked about and I won't repeat.

The other thing was reliance on influencers. They were originally flat-out banned because there were several indications, and I'm not going to say who, of Hive members with followings on socials asking for funds to promote Hive. Right now we've got Vibes going and a few other things, they're working out well. You know how well your initiatives did, they're somewhere between niche marketing and influencer marketing.

The strategy in general is changing as the world around us changes, as it's supposed to do. Right now we have to figure out the strategy for 2025.