You’ve made solid points about the effectiveness of marketing strategies, and focusing on partnerships within the crypto space seems like a more targeted approach for Hive's growth right now!
I believe they are the kind of people who can grasp the concept, the how-to, and the environment better than those from the Web2 space.
Given that ETH and SOL performed well over the past six months compared to Hive, I think they might bring some investments or projects to the Hive platform. Why? Because Hive has a strong, albeit small, community, and its fast, almost-free transactions are one of the best features the blockchain can offer.