Getting a dozen of articles and graphics created for external distribution
This is interesting, company I work for uses "newswire" to release news and some of it gets picked up by industry and location specific publications and sometimes by stuff like Yahoo Finance. Not 100% sure what pricing our company would use but I gather our marketing team issue publications weekly or monthly to newswire and newswire is paid to get it published. & then our marketing team emails us all and says look how great we are we got featured on Yahoo Finance this week. Paying for it but obviously it builds brand loyalty
I remember we looked at this before. Will tag @lordbutterfly here as I don't recall as to why we ended up not buying a package there.
Its like PRWeb. The PRs are picked up by small news sites. Its very unlikely that it would get picked up by anything bigger. The price didnt seem justifiable and you also need someone to consistently write the articles.