Sorry, didn't directly address the second question, but I would extend my previous response and say that I think Hive's USP is that it is a turnkey database of social information (people, posts, voting data, etc.). But bear in mind I have not been paying attention to Hive for 4 years (crazy!!!), so I wouldn't put much stock in my opinion.
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Very interesting! Thanks for sharing @andrarchy!
Do you think we kinda ruined it for ourself by having several forks from Steem and diluted our userbase or could there be an audience for several ones with some unqiue features?
I don't see forks as a problem whatsoever any more than forks of Bitcoin or Ethereum are a problem for them. I started Koinos Group at the same time as Hive began, so I don't think I'm really qualified to opine on the possible problems with Hive. When something doesn't have the kind of runaway success you were expecting it becomes easy to find a million problems with it but really hard to find "the" problem.
Thanks for sharing :)