First step should be to release it for free on HIVE for all existing and new HIVE users to enjoy prior to any canvassing of red carpets for winning film festivals. I'd also work towards giving the popular and people's choice of Movie critics first glimpse (or previews).

The Critical Drinker on Youtube springs to mind, so does cointelegraph.com who wrote extremely detailed, unbiased and supportive articles throughout the whole Steem/Hive Hardfork.
You would have to sling @dan a preview too.