Agreed, there needs to be a simple explainer with an example.

From what I can tell, it works something like:

1. I want people to comment on post X
2. I use this service to incentivize 10 HIVE: i.e. I will split up 10 HIVE to those who comment
3. The service automates this + allows some control over the nature of the distribution (e.g. best comment gets more, spam account gets none)

A nice alternative to comment-to-enter contests! I might test it on my giveaways once it’s stable :)