I think it’s a historical thing - people 30 years ago were more extroverted and living in the moment then so it has been considered being around people is. I think living in the moment is whatever it needs to be for that person and varies for sure.
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My bias is that commercial ads need to cater to outgoing people more because these will be the spenders chasing experiences. Activities outside is good for tourism, real estate, businesses catered to recreation and other outdoor entertainment. Less money to be made in shoving a book to an introvert who's going to read it at home.