You raise an important point - understanding what motivates each individual is key before making a pitch to them. I appreciate you highlighting the recruiter who took the time to learn your motivators and tailored their pitch accordingly. That personal touch goes a long way.
It's important to understand whomever we communicate with as miscommunication doesn't lead to the best results or outcomes. I appreciated the company that took the time to do so, which doesn't mean I don't appreciate the other two, just that I feel better (at this stage) about the one that did.
I appreciate you taking the time to explain your perspective. It makes sense that you would feel most positively about the company that made an effort to understand you and your needs.
You're welcome, I always respond to valid comments.