"Social that pays", while certainly not true for everyone, is our USP and ace that sets us apart from other, possibly bigger, web3 blockchains. Not using our USP in a marketing campaign would be a big mistake in my opinion.
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I agree. My point is not that it's bad marketing, but that we need to start delivering.
People are pointing out charts of active users, but the times we were growing, we were also better delivering on the USP than we are now (particularly since we nerfed author rewards in favor of curation rewards).