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RE: 3 More Hive Marketing Approaches (Ode To The Whiners 😉)

in Loving HIVE ❤3 years ago

the limitations for your scenarios seem to be pretty accurate. But then again, maybe there are some network effects that could come in. e.g., some talented developers could get pulled in and create something amazing that in turn attracts an influencer that onboards thousands of users that spread the word to others. Perhaps our marketing could target several groups at once (or is that a bad idea?) Targeting consumers would definitely pull in more people, but how long would they stay? Personally, I think that we just haven't quite reached that level of user experience that can maintain more people (although there have been huge improvements). Things have to get a lot simpler for consumers.

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Thanks as always for your kind comments and interesting thoughts!

maybe there are some network effects that could come in

All marketing strategies benefit from 'network effects', spikes, and fortuitous events like 'killer apps' eventually, but it's rarely something to bank on or base a strategy around, imho.

If that's how whoever's spearheading marketing on Hive wants to go about though, I encourage them and wish them luck. :)

Perhaps our marketing could target several groups at once (or is that a bad idea?)

It certainly can, I'm glad you 'get' that. :) It's not necessarily 'good' or 'bad', it's just that splitting focus/resources has trade-offs. But it can work, if that's the approach Hive wants to take.

that we just haven't quite reached that level of user experience that can maintain more people...Things have to get a lot simpler for consumers.

A totally valid point, and if I were running this brand or business, getting it to reach such a level would be a fairly high priority. At which point I'd immediately implement my consumer-targeted, buzzworthy, mass-adoption marketing. But that's just me. :)

Anyway, thanks again for your contribution, much appreciated, and wishing you a great day! 🙏