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RE: The Best Hive Marketing EVER (By A Guy Who Hates Marketing)

in Loving HIVE ❤3 years ago

you are surely a man of many skills. Hive is unique mostly because you can earn from what you do regularly on a custom website. This uniqueness is the selling point of Hive to attract a lot of users.

I have invited a lot of users on Hive. Infact, almost a 100 people, while I got about 30+ people onboarded on Hive the first month I started marketing Hive but the issh (issue) is, Hive is a complex area, many would give up on their few days of coming in. When people come in, the come in mainly for the purpose of earning alone and leave almost immediately if they don't get what they want since it is their sole purpose of joining.

With the number of people I onboarded on Hive, only very little number of people stayed active while others left and that reason is because I was focused at marketing and onboarding. Following up with the newbies, advising them, and supporting them was something I could not do, most especially when I am a student myself.

So, I noticed more people leave Hive because they don't really get the motivation to keep going then I felt my efforts was wasted moreover, I focused on onboarding and could not even maintain consistency posting and engaging as marketing is time taking. So I decided to change my approach towards supporting the blockchain: I focused on building my account, and supporting newbies who just come in to Hive so they would not give up in their few days of joining (especially my country men). So, I came up with the Newbies Initiative which I started running last year September and has now grown to get support from @aliento @theycallmedan, to help the newbies and guide them on their first month on Hive. @eddiespino has been a big help for me on this initiative, if not, I would have dropped it as I am very much busy than ever in school and only get about an hour, sometimes more to spend on the blockchain before leaving.

You should check out @newbies-hive to know more about the initiative. We just created the account as a general account to run the initiative instead of doing it from our personal accounts.


Anyways, the fact that Hive pays really draws down a lot of attention and audience but people would begin to leave when they don't get what they want. Moreover, Hive has a very few whales, less than 25 I think while there are hundred of thousands of accounts on Hive. Definitely, the marketing would bring more investors into the platform and even help a lot of people in a country like mine (Nigeria) if we have a whale from our country too.


Great designs and point made. Thanks for tagging me, I appreciate it. Sorry for the little bit of story in the comment as well.

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Thank you good sir!

I agree, that uniqueness is the selling point.

And I congratulate you and applaud you on your amazing Hive-Onboarding efforts! Wow, 100 people invited, with 30+ onboarded in the first month, is fantastic.

Yes, I've done my best to solve Hive's complexity by writing my giant Beginner's Guide To Hive, and just today @cynshineonline translated it into Spanish.

People leaving is 100% fine. Many people on Hive act like people getting annoyed and leaving is the end of the world.

It's not. It's called 'attrition rate', and it's fine to have a high one. The main thing is are we gaining enough to make the losses worth it? And with Hive sitting at 200,000+ active users, I'd say the answer is yes. And I bet we'd gain even more with my approach to branding.

So I decided to change my approach towards supporting the blockchain: I focused on building my account, and supporting newbies who just come in to Hive so they would not give up in their few days of joining (especially my country men).

I respect it. And if this is getting better results and creating a better, more enjoyable life for you, I totally encourage it.

The Newbies Initiative sounds awesome, I'll check it out! I love how active you are even with school and I appreciate you taking the time to share your story and input here. 🙏

And with Hive sitting at 200,000+ active users, I'd say the answer is yes.

Where are you getting these numbers? Hive doesn't even have 50k monthly active users.

It did in 2017, when the messaging was about money ;)

It was still the same messaging in 2018 and 2019.

👍