You are viewing a single comment's thread from:

RE: The Best Hive Marketing EVER (By A Guy Who Hates Marketing)

in Loving HIVE ❤3 years ago (edited)

Another thing to bare in mind is that web3 is about to start trending. Or words to that affect. Blockchain is going to put the concept of web3 into the minds of normies in the same way it put DeFi there. I hope we can capture some of that market. Particularly as the hive protocol is web 3 and have been that fully functioning as such for years now and has never been marketed as such. So as these other fake web3 platforms and protocols come on line, it would be nice to be positioned to say to their users ‘hey look at hive we have been web3 for years now, we just never marketed ourselves as such’ to which most ppl will respond; “oh we thought u guys were that blogging platform which rewarded ppl in crypto” to which Many old school hivers respond; “FFS we are the first mover web 3 protocol pls stop calling us a rewards platform, we are a protocol not a platform”

Sort:  

The main marketing gaffe was steemit inc calling the main platform on the steem block chain steemit.

Naming was too close And every one thought steemit was Steem. They didn’t realise that there is a protocol there underneath steemit the platform and so even to this day 99% of users still think that hive is a fork of a blogging platform where u might earn some rewards some day for posting.

Ex users should know that this is a protocol upon which platforms are built, which is why this drawing is so important: https://hive.blog/hive/@theycallmedan/hive-ecosystem-infographic-looking-for-feedback-from-the-community-part-2

And so we did with Hive and Hive.blog
After reading your comments here, and all the confusion between Hive (the protocol) and Hive.blog (the social platform), I now truly believe we should sunset it (the website, not the blockchain 😁).

maybe a name / brand change, as a website its highly useful :)) (for simple users like me anyway ;))

Sure, no need to be as extreme, even if I'm not a fan of condenser.