I'm glad you like it and agree. It's such a simple and effective hook, and you're 100% correct, it is a simple cost of doing business (or growing any project), a cost of user-acquisition, a cost of growth. Either embrace that cost, or get out of the game, imho.

you've got to get them here first to even have a chance at retaining them.

Exactly, and hopefully others understand this. Thanks for adding insight to the discussion, wishing you a great day! 🙏