Yes! Thank you good sir! Exactly so!

I'm simply aiming to speak truths about branding, copy, marketing, and messaging. Simple truths about effective persuasion on a larger scale.

The spikes in 2017 very much speak to what I'm talking about, bolder, more resonant messaging results in increased growth. It really doesn't seem like rocket science to me, and it's tough to argue with charts like that, imho. Thanks so much for sharing them.

We celebrate "the increase in the quality of content" and congratulate ourselves on a job well done, but in reality we are losing users and sinking into obscurity.

Yes, because 'quality content' is nothing without promotion, buzz, visibility, eyeballs. Vincent Van Gogh has set the world on fire for decades with his 'quality content'... but he died minimally known and minimally embraced.

We need to find a way to show new users love and make them feel comfortable and free. We need to encourage experimentation, remove boundaries, let the community breathe freely and try new things.

I love this attitude, and to add to it, we need a significant chunk of 'new users' to actually do this with. :) 🙏