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RE: The Best Hive Marketing EVER (By A Guy Who Hates Marketing)

in Loving HIVE ❤3 years ago (edited)

That's certainly one approach.

But I'm here creating valuable content, for peanuts, not because I want the money, but because I want the audience. People listen to me here. People engage with my work here. If you ask most good content creators if they do it for the money, they'll say "no, I do it for the audience."

Most good bands hates playing an empty room, but loves playing a packed stadium. Most good comedians hate playing an empty room, but would play a packed concert hall for free. Audience is far more attractive for true artists and talented content creators than money. I'd love to market to great content creators, but to do that, I'd have to tell them there was an audience of consumers here on Hive... which my campaign is aimed to get.

There is nothing wrong with creators trying to earn, people need money to live after all.
But the saturation of ads and sales pitches is slowly killing online content.

This is a good point and a great 'added benefit' Hive can tout for consumer-facing marketing. I'd happily add a section about this to the page, great idea.

Patreon/Ko-Fi but subsidized by all consumers rather than placing the burden on paying subscribers or buyers.

Another good point, and an interesting take, if I was marketinig to content-creators, which I'm not at the moment, because the majority of Hive's users are already content-creators.

The other pro vs existing platforms is the pay to curate model

This is what consumers do. They curate what they like. And Hive is the main platform that rewards this behavior, the rest of social media just turns consumers into product, letting them curate for free while stealing their data.

Take this with a pinch of salt because I only joined recently, but Hive really feels different for some reason. Time will tell.
:)

All good, you had some wonderful ideas that I would appply if I felt Hive would be served by being more creator-focused at this time. :) Thanks again! 🙏