Truth pills are hard to swallow, but Hive statistics speak for themselves and prove your point:
We've had our moments, but we've failed to engage the audience. We celebrate "the increase in the quality of content" and congratulate ourselves on a job well done, but in reality we are losing users and sinking into obscurity.
If we zoom out and look at Steem's history, we can clearly see that Steem's only success was achieved when the marketing message was bold and shameless, promising great rewards for just posting on Steem.
These charts cover very different time periods, but, boy, do they look the same!
We need to find a way to show new users love and make them feel comfortable and free. We need to encourage experimentation, remove boundaries, let the community breathe freely and try new things.
Yes! Thank you good sir! Exactly so!
I'm simply aiming to speak truths about branding, copy, marketing, and messaging. Simple truths about effective persuasion on a larger scale.
The spikes in 2017 very much speak to what I'm talking about, bolder, more resonant messaging results in increased growth. It really doesn't seem like rocket science to me, and it's tough to argue with charts like that, imho. Thanks so much for sharing them.
Yes, because 'quality content' is nothing without promotion, buzz, visibility, eyeballs. Vincent Van Gogh has set the world on fire for decades with his 'quality content'... but he died minimally known and minimally embraced.
I love this attitude, and to add to it, we need a significant chunk of 'new users' to actually do this with. :) 🙏
Yes, sustainable business models that restaurants are willing to pay into in exchange for reviews and Seo boosts from hivers would be a far more realistic solution
A good thing does not need paid reviews in my honest opinion.
Waivio.com business model is an example of a sustainable model that brings new money into the chain
HIVE inflation is just a subscription service - redistribution of wealth from HIVE holders to active authors and curators.
Proof-of-brain consensus is great, but without a sustainable external demand for HIVE tokens, the system simply deflates over time.
Finding ways to make Hive attractive to businesses is the key to the growth of the Hive ecosystem.
Businesses are more likely to buy HIVE than users. We just need a proper business proposition.
Yes for sure. Been saying this for years too. Also very hard to get bloggers to understand it when they earn from investors money.
With spk network we anticipate that platforms will accumulate large amounts of speak so that they can earn broca gas tokens daily in order to give their users a free feel experience.
The financial incentives are what set Hive apart from all the rest. What's the point of not using our primary advantage?
The "primary advantage" becomes a disadvantage, if it is used as a main part of the marketing. It will mostly attract the wrong (selfish and greedy) people, like in the case of Steemit and the Steem blockchain.
All the influencers I know are selfish (they promote their brand) and greedy (that's how they make their living).
Fighting influencers may not be the smartest strategy.
You do know that this clearly proves the opposite. lol
We do not want the user numbers to be tied into token price!!! THATS A REALLY REALLY BAD THING.
Thats why the main appeal for using Hive should NOT be the monetary incentive for posting.
I personally also sit on this side of the fence, while token demand increase for more resource credits as network affect takes hold is good, it is more anti fragile to have sustainable business models supporting the token price as well
These charts show the standard attrition rates after a marketing push. In fact, most of the time, you should expect a much steeper drop after a marketing boost.
Marketing and bold messaging should be a sustained effort, not an occasional event.
The reasons for attrition on new social sites are many: lack of established influencers (besides the crypto hype), lack of critical mass of users ("my friends aren't here"), poor mobile experience (lack of engaging notifications) as well as any negativity (downvotes, imposed policies, tribalism, lengthy power downs) and general complexity.
Lower-than-expected payouts on posts is not the main problem. Other successful social platforms have none at all.
So even small rewards are infinitely better than nothing.
Also, these charts clearly show that everything we did afterwards didn't work and still doesn't.
That's why I think the points made by @ryzeonle are so important.
No they dont. These charts clearly show a token price to user number correlation.
Theres nothing clearer.
Steemit had almost achived mass adoption. At one point it was a top 500 website in the world. Because people were using Steemit for the completely wrong reasons that melted away quickly.
Just like this guy.
User numbers are tied into price and wer trying to change that.
Just promoting "make money here" is not the way to do that.
Once the bear market hits and if Hive drops to 5 cents. You think this guy will stick around? Hes a dollar chaser. He makes embarrassing selfhelp nonsense youtube videos.
These people are here for the wrong reason spreading the wrong message that will ultimately screw us all if adopted.
The crypto winter didn't just have a negative effect on Steem's audience. Bitcoin conferences and meetups also lost their visitors. But the tide has turned, crypto-currencies are back in the spotlight and new people are flocking to the market.
The goal of crypto is to align people acting in self-interest for mutual benefit.
It is the perfect time to capitalize on that.
Building a business on the assumption that people will act against their self-interest is ... well, risky.
As for "this guy," I hope he stays. Hive is a better place when creative, smart, energetic people join us. And I hope he is rewarded for his sincere efforts. I found his contribution very informative and deep.
I also hope to continue to enjoy your wisdom and insights on Hive.
Exactly. But we dont want to follow the movement of market capitalization like every other crypto is doing when it comes to user numbers..
We want our users not being dependent on it. That is what we should be focusing on since price does not affect the true Hive solutions. That is the same no matter the price of Hive.
The adoption of crypto-currencies comes in cycles. And sure, downward trends are painful. But the overall growth is staggering. Why would we want to disconnect from this cycle?
Today, the number of crypto-currency users is similar to the number of Internet users in 1997. There is a long way up ahead of us and it is very important to take advantage of this wave.
Of course, there will be market fluctuations in both directions, but the long-term outlook is excellent. The technology is proven and the adoption of crypto-currencies is imminent.
Now is our time to shine, be bold and get over that adoption chasm!
We dont want to disconnect token price from this movement. We want to disconnect user numbers from it. Once we do that, that will lead to upward price pressure and emphasize solutions over leeching value from upvotes.