Holiday shopping in 2024
Understanding holiday shopping insights is essential for consumers, as these trends can help them make informed decisions, spot the best deals, and avoid common pitfalls. The holiday shopping trends reveal what products shoppers are choosing, how they plan to shop, and what influences their decisions this festive season. Notably, shoppers aren't waiting until the last minute - they're spreading out their purchases and being mindful of their budgets. With 74.1% indicating that inflation will affect their spending, it’s clear that planning ahead is key for this Black Friday!
Black Friday is still relevant
Black Friday is not the same as it used to be several years ago. No more crazy fights over a new gadget or crowds to a supermarket. According to a PissedConsumer.com survey, 25.9% of shoppers say that Black Friday is still a relevant occasion. Others are willing to not spend money on this day’s sales. However, Black Friday stays popular, and most of all it attracts those who are hunting for electronics, toys, home appliances, and jewelry. Below, you’ll find 10 stories from consumers that reveal the reality of why Black Friday deals are not always the right decision.
TVs are top-notch purchases on Black Friday. Buying a new TV on this day sounds like a tradition, however, lots of reviews report that this can be a bad decision.
Consumer reports “70-inch Onn TV has black picture going in and out?”
Source: PissedConsumer
Toys are also popular Black Friday targets. This Reddit user is disappointed that “Tony soprano came with a black mark across his head”
Source: Reddit
And here we see that this customer received used GAP hoodie: “Honestly I'm disappointed in myself for thinking these were gonna be "New"
Source: Reddit
Home appliances are also at the top of Black Friday wishes. Customers are looking for the best home-related deals, from mixers to big products like washing machines and refrigerators.
This customer bought a Kitchenaid refrigerator and shared feedback: “...There were many other deals I could have gone with on Black Friday.”
Source: PissedConsumer
Jewelry can disappoint as well. This customer reports: “...the nightmare ring looks a bit bent, right?”
Source: Reddit
Here’s one more story about jewelry. This time it’s about Pandora accessories: “...on Black Friday it was 1/2 the price I paid. Quality is not worth full price!..”
Source: PissedConsumer
Black Friday shopping tips
If you decide to shop on this Black Friday, get prepared for it:
- Read consumer reviews
- Do your research
- Shop at the right time
- Compare prices at different stores
In conclusion, despite the challenges consumers face, including rising inflation and various shopping-related issues, the desire to shop during the holiday season remains strong. Events like Black Friday continue to draw consumers eager to find deals and celebrate the festive spirit. Shoppers are adapting by planning their purchases more carefully, seeking value, and staying informed about their options.