Is this what your expecting from him? Im sure as engagement on his posts continue he will make special shows for Hive. But as it is he does make mention of using decentralized platforms and currencies in his hourly shows. I have heard heard him promote hive occasionally but if your looking for 'Sponsored content specific to Hive' @theouterlight does mention Hive in all of his videos and steem before hive since 2017. His 40 min to 60 min shows are typically reserved for pay sites and Hive.

Hive is decentralized and there is no official group technically sponsoring any content creator to be on Hive. The closet we had with that was pewdiepie and dlive back on steem.