I think SpendHBD is well misunderstood by many. While there are obvious things to improve which I have personally taken note of, the project is really impactful to the Hive economy and adoption. I'll give just one example.

If majority of the businesses onboarded start staking Hive to support their customers (@happycustomer just reached 1k HP in few months and still staking 3 Hive daily for the next 1 year), then the investment in HP long term is certainly a positive for Hive. If Hive is helping businesses to sell more, it won't be hard to convince them to buy Hive off the market and stake long-term.

Now if businesses start encouraging their customers (new hive users onboarded through shopping) to stake Hive too for long term, I feel it's a kind of great thing. I (Happy Customer Supermarket) have started it already, some customers joined August HPUD. So buying Hive and staking is one thing spemdHBD is encouraging and many other values like onboarding.

One obvious thing is this: adoption can never happen with a fire brigade approach. Step by step, customers learn to stake, to create more content, create quality content and just add value in order ways relative to what they gain. There could be mistakes and loopholes along the way, which we try to work on as fast as we could. But overall (without any bias) the project is well-thought out and has the potential to add value now and later.