You've done an excellent review of this book @moon-city, well written post highlighting some important points.
With regard to points cards; this is also a long standing technique to gain personal information from shoppers, in other words, data collection. Data to large corporations is worth more than gold. If customers can be enticed to give that freely while being "rewarded" with a pittance in return, it cuts corporate costs to obtain marketing information.
RRSP's have long outrun any perceived "value", since all they are good for is putting off paying taxes for a temporary time and who knows if one will actually live to retirement age. Future promises of income that will be taxed to death in retirement. Not my idea of how I want my life, so I stopped with all that some time ago. I'm not saying others should not make use of RRSP's and the like. That said, I think it's crucial to investigate how beneficial they may/may not be.
Thank you so much Nine! Yes you are absolutely right about points cards! Data is crucial for companies to gather so they can heavily target consumers. You have brought up some very solid points about RRSP! Its best to always do research about it and see what works for people.
You're welcome! I think it's pertinent to always do one's own research, think for themselves, and decide for themselves, and not give up one's personal power to any authority.