CREATING IMPACT AS A BRAND...

I always taught that advertisement was all about creating awareness of the product and its value, but today I realized that engaging in anything lucrative, is far from making money.
So the school I work for, had a visit from Nestle Milo Company today, and as expected their presence was to advertise their products as any other company would do, but they did something exceptional that got my attention.

So after creating awareness of their products and its value, they went further to speak on the motto of their company; energizing future champions.
They also went ahead to feed us with details of “how to be a champion”

Step 1: DETERMINATION, the speaker defined it as believing and working towards achieving set goals. I noticed, the terms he used while defining the word were not common.

Step 2: DISCIPLINE, He saw discipline as doing the right thing, at the right time, in the right place and with a right mind.

Step 3: RESPECT, giving regard to whom it is due, by obeying parents at home, teachers at school, fellow peers and oneself. Before now I never included the last two entities in my definition of respect. I had always taught respect was only to elders. Far be ignorance from me and you that is reading now.

Step 4: Teamwork, networking with people of like minds and same goals .Anyone would think that success is a one man’s efforts, but let me put it to you that a little praise and corrections from people matters a lot in the success journey.

People around me were beginning to ponder why the long speech, even when they had finished the advertisement of their product.
But one thing is sure, the legacy has been left, to me? I might not have been interested in their product but I have learnt being unique and ways to being a champion and I will always remember the source of the knowledge.

To others? They might not have listened and gained my same knowledge, but have recorded their uniqueness, unlike other companies that come, advertise and go.

Many people involve in business, content creating, jobs and many more lucrative means, just to make money, forgetting that creating impact is something more worthwhile.
I actually joined hive, with the sole aim of making money but now I am beginning to set my priorities right.

I leave my readers with a question: can you be noted for uniqueness and be remembered for creating life impact?
#mehmah.