Since the tokens are ERC20 tokens and operate on the Ethereum blockchain, it is clear that Ethereum will benefit from this in the long run. Not only does it get more people to know about Ethereum, it is going to cause the number of Ethereum wallets to explode. This is going to have a strong positive network effect on Ethereum in the longer run.
Were are we on HMT/SMT ? more delays means that we are losing opportunities.
Not sure if HMT/SMT is going to make a huge difference. But I do agree Hive will need to buck up if we do not want to lose this race. At this point, I think we are still a better platform for community building. As time goes by, Reddit might catch up pretty fast and make Hive less relevant