Branding is what you keep in the heart of the consumer. The great Carbonated drink taste is what i enjoy about Coca-Cola, that is a mental branding that keeps the name in my brain. The bitten apple behind the Apple product is what makes it unique from other product. Even if the new product isn't that promising but because they have done amazingly great products in the past and have made their name stick in the heart of many, they will still make sales. That is Physical branding.

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