Being the greedy person I am I'd ideally love it if was a dual chain supported front and can even prove as to be the ideal go between for those who sit on both sides and not forcing users to choose.
I'd say Peaksocial.com would be the ideal name for me because we don't know where this will end up be it a full move to Hive as steem dies or a complete community split, perhaps even other chains wanting to leverage peaksocial in the future too.
Steempeak is by far the most polished front end why would I go anywhere else?
Split. Yes. Agreed. Good idea.