Speaking with my friends who have a small organic food shop we decided that...
We want certified organic food that is truly organic, instead of food that just looks organic.
We want healthy food, that is fully nutritious, free from toxic residue and that doesn't harm our bodies.
We want food that is truly tasty and authentic, without artifice or deceptive ingredients, actually we want lists of ingredients to be way shorter.
We want sustainable food, that looks after our land and our soil and, if possible, crops should actually regenerate and restore the soil the grow from.
We want food that is produced close by and that is socially fair, that recognizes the value and contribution of the local organic producers and farmers; food should provide a just retribution for the work these important workers do so that they can carry on doing what they love for many years to come.