Strong relationships and trust are critical to any business transaction, especially in the digital world. I love the analogy you use to illustrate this point. It's like someone asking you to be their girlfriend on the first date, barely knowing each other. That's what customers feel when all they see on your site is "buy this, buy that."

I agree with you. You can't expect people to buy your products or services if they don't trust you. And trust is earned over time through meaningful and genuine interactions.