I agree that the hype will be good for us & this is encouraging to remember:
It is good to note that from essentially nothing, Steem has rewarded its users to the tune of tens or hundreds of millions of dollars, or potentially billions depending on when they dumped in 2018. This is a project with no funding to begin with, no billions of dollars to face up to Facebook and Google yet, already has built a solution to the problem.
These types of "projects" are going to be commonplace over the next couple years and while they will hurt the industry short-term, they will eventually aid in the adoption as they will drive the understanding that ownership and monetary freedom is required from people like them.
Yup, that’s what I gathered & what I also hope :)