Hive SEO Guide #1 — The Importance Of The Right Title & URL Structure!

Dear Hivers,

After discussing SEO in our first post, today we will start with the lesson.

We will be discussing:

• About titles
• About URL structures

These are the foundation of any post. Without a good title and a good URL structure, ranking on search engine becomes incredibly difficult.

Before we go ahead, I am writing this tutorial as a timeless guide. You can apply these techniques in your next Hive post. And even apply them outside.

Whatever the case is, the goal is to share the best way to optimise your post. So let’s dive right into it:

Quick Look Into The Title + URL

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Let’s take each part and discuss. If you are not familiar, check out this image with the title and URL:

As you can see:

• #1 is the title.
• #2 is the URL.

Let's start with the title.

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Section #1: Start With A Good Title

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A title (also called as headline) is important for two reasons:

• It indicates your followers what the page is all about
• It indicates search engine what the page is all about

Let's take an example:

Imagine an article with “dot” as the title and nothing else. What do you think will happen? How would you feel?

And if the second article also has a dot. And the third. And fourth. It simply doesn't make sense, right?

Or take this one-word title as an example. It says "cars."

Here is another title that says "curse."

Or take this long title that goes on and on...

All these are bad titles. These are picked from here. When it comes to titles, I have noticed:

— Most people use 1 word
— Most people use 2-3 words.
— Most people use 15+ words

But the worst problem of all:

These titles are NOT clear. They do not convey the message.

• They do not indicate your followers what the page is all about
• They do not indicate search engine what the page is all about

Now let's take some good examples.

Here is one example title from a recent post: Best video games of all time.

Here's another good example of a title:

You might want to look into them once again. Because both the titles are complete and clear:

• They indicate followers what the page is all about
• They indicates search engine what the page is all about

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Section #2: Let’s dive into the URL.

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Treat URL as a human-readable text. A good URL makes everybody happy. In our case, we are talking about the post URL.

Post URL is also sometimes called:

• A slug
• A permalink

By default, Hive automatically generates the URL.

So if we take the title “Best video games of all time” then your URL will be:

hive.blog/@username/best-video-games-of-all-time/

There is nothing wrong with this URL but you can always optimise it:

For example:

• Remove excess word and make it /best-video-games/
• Change the word and make it /top-video-games/

The shorter the URL structure, the better it is.

Here’s why:

• Short URLs are easier to remember and can be shared on social media + email
• A short URL tells the search engine about the topic.
• A short URL improves the user experience.

The question is: How do you edit these URLs on Hive?

You have to use a front-end like @Peakd or @Esteemapp.

• Peadk.com
• Esteem

Here is an example:

In short: Let's say I use Peakd. Then I go to the editor and click the pencil icon. Now I change the URL and hit the tick button to save the new URL. If you try once, you will get it.

Note: When are you creating an URL:

• Do not use excessive words in the URL
• Do not use a generic term (page1) in the URL.

I don't see many people editing the URL as they are publishing through Hive.blog. More importantly, if the title is bad, the URL is also bad.

But let’s take an example of a good URL. Let me start with some of my URLs. I am always very picky:

URL Example:

• Take this 3Speak post
• URL is 3speak-features

• Take this Hive beginner's post
• URL is hive-tips-for-new-users

I simply used the "main" keywords I wanted to rank for. And if you search Google, the 3Speak Features article is on the top.

Let's combine both the title and the URL.

Here’s an example of a bad title and a bad URL:

Can you guess why?

• Because the title is not complete.
• Because the URL structure is not readable.

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This Week’s SEO Exercise

As a summary, we looked into the title and the URL. And then we saw why are they important.

After this, we saw some examples of bad and good titles. Then we moved onto URL structure — and how to change this structure.

Now we do some exercises. There are two:

Exercise 1: Look Into Others

• Continue reading articles on Hive.
• Look at the title
• Look at the URL
• Ask yourself: Why was it done this way?

Exercise 2: Look Into Your Post

• As you write your next post, take a step back and think about the title.
• If the title is short, make it long (8-14 words are good enough)
• If the title is long, make it short (8-14 words are good enough)
• Always make sure the title is simple and clear
• Once the title is ready, think about the URL structure
• Edit the URL structure (shorter the better)

The goal with both the exercise is simple: to make sure you are creating a SEO-friendly URL not just for search engine but also for humans to understand.

Cheers,
Sid

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