I think it also depends on the need of the consumer, in my case I usually use many applications, plus I always require somehow to have everything updated. However as a photographer I have not been able to place myself with another camera that is not samsung, not to be exquisite, it's because I'm really used to your camera that somehow has more durability than others. I went from an A30 to a Redmi Note 9, and the camera for me the low resolution and focus lasted a couple of months.
I'm a pro of updates, and stylish, that's why I always bet on Samsung.
I see @roadstories, even i'm starting to consider for a samsung device... The only thing that refrains me from doing it is that they're not using SoCs according to the devices other specs. For instance i like a lot the new A72, but it has the Snapdragon 720G Processor wich is inferior to last year A71 wich uses the 730 and 730G processor... It is that inconsistency with the specifications and the high prices that make me doubt about it.