Interesting article @sidwrites.
Hive SEO I think does not deviate much in its general SEO guidelines in general. It is always about reaching a potential market as effectively as possible. Be it through Google, other search engines or other instruments that serve to channel that much desired market sector.
You are right.
It is the same basic SEO guidelines. If you look at any post here dictating SEO tutorials... they are all the same.
And no one is really implementing them.
My idea was to present it in a different fashion while giving basic and easy-to-follow examples to stimulate their brain. Definitely an interesting challenge and a fun experience!