THIS!
I've went in circles trying different types of content that I think might be interesting to others & I've arrived at a point where now I'm talking about things that I'm genuinely interested and that's all I want to do. Yes I post daily, but it does not feel like a chore now (although it has in the past). It is something I look forward to doing each day now and this alerts me to the fact that I'm on the right track. If you're not passionate about something, why do it?