Yeah, except on web2 it doesn't really matter much if you fake likes and these numbers, but here you're pretty much taking value from everyone else not participating in such behavior so we really ought to nip it in the bud whenever we see such blatant use of votetrading or other similar schemes.
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But you know I really feel bad for those people who are working hard on content but they don't know about curation and not generating that much reward.