Hey buddy, it's great to see you putting even more thoughts, energy and resources into that direction. Have you noticed the Travel Contest I run at @travelcontest ?
The idea is simple - with each edition I give a different theme, then the rewards are in form of beneficiaries and HBI shares. Only few of them contests so far, less than a dozen editions, but I see a new group of active and thinking people is forming around this activity.
Of course, my idea is to turn this into something huge and attract more people on HIVE too with it.
I'm still thinking and changing/tuning it up, it's a big amount of time and the contest is not self-sustaining yet. Moreover, as HBIs are paid in Hive this currently is a bit harder too.