Hive is easy to use when you're inside but for someone new it has barriers to entry.
Also, charging a ticket to try something is not sexy. If Twitter had charged, even if it was only a dollar, for opening an account, nobody would have Twitter. The great masses do not pay for something they do not know.
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Oh how lovely I can imagine all those dusty academics and professors posting their elsevier papers and conferences on a dogecoin platform haha 😂