Name recognition and branding take some time. Most marketing campaign do not consider anything before 4 month the results of branding, so just time can help. Keeping people into wait for it, is an issue in bull season.
Another thing that could help is fees. Why should I be able to move my rewards three times a day from a farm into the den with out paying any fees.
I'd be happy to pay a small fee to burn cub when I am staking back into the den, which I do OFTEN.
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I'm hoping Cub is a long burn thing, excuse the pun!
I think the no fees for Cub is designed to encourage people to stake and hold so I sort of get that!
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Marketing can also work super fast the other way. But it must be done smart and with a budget.