I think that we need to focus on an intermediate step first, increaaes p2p sales. In this way the growth of the counter economy will be bottom up and more universally accepted.

At this point big movers will step in and create retail markets with the trading and conversion frictions removed.
Economies are built over time in a sort of feedback loop.
This is often seen as the boom bust cycle. The boom period contains rapid expansion and the bust period will stabilize and consolidate.
We need this process to be slow to ensure that the new economy is organic and robust.
We gotta crawl before we can walk.