I'm surprised you managed to avoid it so far. I have seen people who are not even that much into cryptocurrency talk about LBRY.
https://www.nytimes.com/2021/01/26/technology/big-tech-power-bitcoin.html
Alexa rankings are impressive too:
https://www.alexa.com/siteinfo/odysee.com
https://www.alexa.com/siteinfo/lbry.tv
Posted Using LeoFinance Beta
I think I might have skipped it after seeing the storage aspect. I am not very interested in storage tech and AI due to no-particular reason. I end up skipping both :)