HIVE is great and unique because it is diverse and well established. As for the marketing aspect of it, it is quite complex. There could be many target groups of users because there are many communities with many users who are interested in many topics/subjects and economic activities. That's why HIVE has a great economic potential in the future. That coupled with its ongoing evolution, day by day. Thanks for writing and sharing this post! All the best, plenty of success, and keep up the good work on HIVE!