The problem with the gratification timeline is that humans are very much programmed to instant gratify without a lot of thought for the future...
It is not like that for me. I also think of the future while I am doing something. It is like I think of the next step before the first step.
everything degrades over time.
I can call this diminishing marginal utility. Wishing something very much in the moment makes us quickly bored of them after owning.
I think that is the "normal" approach, where people do consider the future. Those that don't, tend to be the ones who struggle the most so, likely see the future as a negative to avoid.
Everything becomes disposable in the moment it is held too.