when it comes to organise hype of a project or product, I agree with the fact that influence of an influencer can lead to people engaging in a project they know little or nothing about and moving forward, that usually aid their knowledge.
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I want to add to this point. Not all influencers are to be trusted because some have could be working behind close door with developer and get a huge pay cut once dey have successfully brought in a lot of users to a project that don't have a long term goal.